Pricing a Domain: What Actually Drives Value

Domain pricing is closer to art-market pricing than commodity pricing: there is no single formula, but there are consistent drivers.

Extension matters — .com still anchors buyer expectations, though category-relevant extensions like .ai, .app, or .solar can command strong prices within their niche.

Length and pronounceability multiply value together; a short name that is hard to say loses much of its premium.

Keyword relevance helps for SEO-driven buyers but matters less for pure brand plays, where sound and memorability carry more weight than literal meaning.